The ever-changing world of the internet, coupled with expanding technology and falling equipment costs, have made it possible for music composers to operate on their own, both in the production and marketing of their music. However, in order to take advantage of this new digital age, a musician must have a well constructed website to promote their work.
Website design is a crucial element for the freelance composer who wants to pick up work and market their music on the internet. It is the first and only thing that prospective clients and fans will see when they search for you or happen across you on the web. With this in mind, you need to make a good impression.
For a music composer, the most important aspect of a website is to have samples of your work. You need to have audio or video files that feature your music as one of the first things people get to. They should be clearly labeled and easy to find and operate.
Film composers will want to have video samples from films they have scored as well as some audio tracks. A non-film music composer may not have video samples, but it is still a good idea to have pictures that correspond to the audio tracks. Having some sort of visual elements on your site will make it seem more professional and appealing to the eye.
Besides music samples, a composers website should contain information about their musical education or experience, philosophy on music, past composing work, and other personal information. People should be able to get a good feel for you and the music you produce from what they read on your site.
Since its important to get traffic in the internet world, you will want your site to be optimized for search engines, meaning certain key words should be emphasized in the title and content of your site. Your name should obviously be featured prominently. You want someone to be able to type your name into Google and have your site come up as the first result.
The last essential part of your site is a good way for people to contact you. Try to find some kind of contact form plugin that you can install in one of your pages. The method of simply writing your email address somewhere or putting in some mail-to code is more time consuming for the people emailing you and is less impressive to potential clients.
For the modern music composer, having a presence on the internet is an important part of getting your music heard. You will not be taken as seriously without a nice site and will be preventing yourself from getting plugged into new marketing streams and networks that have risen with the growing capabilities of the web.